Salties Imports launches its Salties Ocean to Plate Traceability program.
It has been in the news this summer, talks about fraud in the seafood business. Those where preliminary results from a study that Oceana, a Toronto based conservation organization was working on.
A few days ago, the final report was released and it’s not a happy read. In 5 Canadian cities, it was found that 44% of seafood samples tested this year were identified as mislabeled products. In 75 percent of cases, cheaper fish were mislabelled as something more expensive.
“You’re getting ripped off,” said Julia Levin, seafood fraud campaigner for Oceana Canada. And she is right. But it’s not only the consumers that are the losing here, we all are. The integrity of the business as a whole is at stake. For example, 100% of samples taken from Snapper tested, turned out to be something else.
We here at Salties believe that it is the responsibility of all of us to change this. From fishermen to consumers. And we are not going to wait for the solutions to be handed down to us.
Oceana advises consumers to ask three questions when buying seafood: What species is it? Where is it from? How was it caught?
Salties is changing its practices for all the seafood we sell in Canada to answer these questions. We have for the last year included the boat name and the port of landing on our Packing slips, but we feel like that’s not enough.
As of next week, we will not only indicate the boat name and port of landing, but also Fishing area, Fishing gear and landing date. The information provided comes from a Catch certificate issued and verified by the Government of Iceland. The Certificate follows each shipment coming into Canada and can be traced to the Notifications we provide to CFIA.
Our customers can at any time ask for a copy of the certification as the packing slip also shows the Certification number.
Visit Salties Ocean-To-Plate Traceability Program to learn more.
Oceana Report: Seafood fraud and mislabelling across Canada
Remember: Cod isn't Cod unless its Cod.